Tuesday, 11 September 2012

About ZARA (History)

ZARA- A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. ZARA was founded in the year 1975. It is one of the major selling brand of  one of the biggest fashion retailer "INDITEX". (wikipedia)

Inditex is a huge fashion retailer company which owns 8 brands namely ZARA, Pull &Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex, which was established in 1963. Amancio Ortega adapted unique business model, which were innovative and flexible. This made Inditex one of the biggest retailers in the world. In 1975 Inditex established ZARA's first store in downtown A Coruna, Spain.

The journey of ZARA began in 1975. Within a span of a decade ZARA's approach to fashion became very popular and its magic began to spread to other major cities of Spain. In 1985, Inditex took hold of group of businesses in which ZARA was also included. The vertical integration system, ZARA's philosophy, which helped it to maintain its fast fashion among the masses was started around 1986-1987. In 1988, ZARA decided that it would spread its magic of fast fashion around the world and it started a store in December 1988 in Oporto, Portugal.The home furnishings market was enhanced by ZARA's entry in to the sector. ZARA opened its stores in India in 2010. It also started online stores in 16 European countries in 2010.In 2011 its online retail spread to united states and Japan. From 1975 to 2012, Zara has grown from 1 store in Spain to more than 1540 stores in 73 countries. this shows it acceptability by masses.